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Leading LG H&H BAS operations across domestic and global channels

A representative PM/PL case built around simultaneous operation of domestic multi-channel systems and sales platforms across seven overseas markets.

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Impact

  • Delivered 57+ projects in PM, PL, and development roles
  • Handled BAS channel operations in Korea and sales systems across seven countries
  • Sustained top internal performance rankings and highest-grade evaluations

Context

LG Household & Health Care BAS environments combine domestic sales channels such as road shops, department stores, marts, duty-free, field sales, and mass retail with overseas subsidiary systems. Stable maintenance alone was not enough; the work required simultaneous improvement and new delivery aligned with changing business conditions.

What I Led

  • As the on-site representative, I aligned execution standards between the client organization and the development team.
  • In PM/PL roles, I adjusted schedule, scope, and priorities while also participating directly in implementation.
  • I managed domestic channels and overseas projects in parallel while balancing feature improvement with incident response.

Outcome

  • Maintained documentation discipline and ownership boundaries in a long-running environment where both often degrade.
  • Connected maintenance, modernization, and new delivery through a way of working that handled both system and organization.
  • Built a core reference that demonstrates PM capability and engineering execution together in production reality.